The COVID-VIRUS pandemic changed the way of how businesses operated overnight and this led to the massive popularity of digital marketing’s adoption all around. Let’s investigate how digital marketing is caving into success despite covid-19.
It has now been over a year since we were hit by the covid-19 pandemic and therefore the situations have yet not normalized. As we speak today, we’re dwelling within the second wave of the coronavirus, and lockdowns have revisited us.
But businesses still operate as we’re adapting to the new normal i.e, everything shifting online. once we mention online, the primary thing that involves mind is digital marketing. Let’s examine how the whole digital landscape has changed since covid with certain statistics and the way it's positively impacted the digital marketing industry.
Digital Ad Spends
India’s total advertising industry was valued at INR 68,475 crores in 2019 and recorded INR 75,952 crores by the top of 2020 despite covid consistent with a report by Dentsu Aegis Network. That’s a whopping 10.9% rate of growth . This goes on to point out that even during the pandemic, tons of cash was pumped into advertising, especially the digital channels.
The Internet Wave
Most of The internet mobile user’s in India had summed up to 420.7 million in 2019, climbing to 448.2 million in 2020 as per Statista, and is predicted to cross the five hundred million mark by 2023!
This portrays that the amount of individuals on the web is rising and other people are getting tech-savvy. The takeaway here is that the utmost number of potential consumers are present online, especially since covid-19. People had nowhere to travel and hence started consuming content over the web quite ever before.
This consequently led to a rise within the consumption of knowledge. Back in 2016, when a user consumed approximately 500MB to 1GB monthly data, now a mean user is calculated to use around 13.5GB of monthly 4G data by December 2020. This figure further rose by 20% as more and more people subscribed to different platforms for video consumption also other dependencies on the web .
In fact, we’re soon to witness the arrival of 5G in India. one among the most important reasons being that a better number of individuals are adapting to the Work From Home culture. Thus, India needs a 5G connection to raised sustain our dependence on the web and perform business processes seamlessly.
These were just a few of the stats that prove the increase of digitalization thanks to covid. Now let’s check out a couple of significant perspectives which shed light on the impact of Covid on the digital marketing industry.
Surge in Corporate Trainings
Another compelling change witnessed during the pandemic was the necessity for little and enormous businesses to digitally transform their mode of operation, especially on the marketing front.
The need for corporate training in digital marketing has been increasing since 2020 because every company wants their employees to be in line with digital marketing because it has emerged together of the foremost important elements in Marketing. Slowly but surely the whole ecosystem of companies, influencers, and end consumers are now all warmed up to the new normal.
On the Education front
Even undergraduate and graduate students are trying to find digital marketing courses because they need noticed that the scope of digital marketing in India is extremely bright and promising and therefore the career opportunities are notable.
Here’s a stat to place things in perspective - the search volume per month for ‘digital marketing courses’ was nearly 60,500 within the month of May 2019 and it experienced a huge rate of growth of 49.5%, which suggests 90,500 searches for it in May 2020, once we were at the height of the pandemic. And these searches still grow while you’re reading this!
Thus from the sight of stakeholders and learners, the impact of covid on digital marketing has been an upward trend. Let’s now see how the behavior of a consumer has evolved thanks to covid.
Evolution in Consumer’s Behaviour
The overall consumer behavior has drastically changed. Consumers are preferring online buying almost everything due to the convenience it offers and therefore the safety of their health remains intact. The Indian E-commerce industry is growing exponentially and is predicted to become the second-largest E-commerce market by 2034.
With nothing much to try to to during the lockdown, people started using social media as an escape. Instagram recorded a huge 1 Billion monthly active users within the year 2020. the expansion of Instagram has been shocking. At one point where it had been wont to only share photographs and videos, it's now become an enormous potential marketplace for organizations. Businesses are cashing in on Instagram marketing because the potential reach is recorded at 928.5 million people.
Many online field have emerged since Instagram took off and are running successfully today. People are drain the brick-and-mortar models for online businesses.
Akira Mitsumasu, the VP of worldwide Marketing of Japan Airlines mentioned how their digital marketing strategy shifted to doing less programmatic and more around getting out information to assist travelers, using social media to get positive social norms and sharing the brand’s POV, & gaining insights on how consumer sentiments and wishes are changing and using them to repurpose their activities to satisfy customer needs.
Influencer Marketing
If you’re a lively user of social media, you must’ve encounter the term ‘Influencers’.
Influencers are people that have the power to influence the purchasing decisions of consumers due to their position, knowledge, and engagement that they need with their audience. These are just about the explanations why marketers love Influencers.
Influencers have enabled businesses to bridge the gap between them and their potential target audiences. Influencer marketing has brought in commendable leads for companies at comparatively lesser costs.
Note: You have any query or any suggestion please shoot me an email or contact on: tyzoomdigital@gmail.com
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